With lockdown in full swing I have been interested in the different responses by small businesses to the crisis. Businesses that usually operate on a day to day basis and have nothing…
Will marketing spend reduce our ability to rebound
With the ever-changing events as the country slowly walks into lockdown to protect against Coronavirus there is an interesting dilemma in that even successful companies, during this period, are rethinking their marketing…
Downturn was on the cards before Coronavirus
For the past 18-months I have been convinced we would see a recession in 2020. Not for any morbid reason, just that I felt 2020 would be the year we would see…